Screen heroes, star of movies so often become the objects of imitation for teenagers. Based on the research, if the child's idol, be it an actor or singer, smoking, the chances for such a young person to smoke increased by 19 times! When on television our children constantly see smoking heroes, they have totally distorted view of this pernicious habit. And no amount of persuasion, how smoking is harmful, not helpful. For children, contemplating, with some pleasure and mannerism tightened their idols, on which they wish to be like smoking – is a natural pleasure. In Europe, the USA and Mexico has been particularly closely studied the influence of cinema on the rise in smoking among adolescents. After medical studies called for producers of films screening to limit smoking in the movies or to completely abandon any display of tobacco products.
In the United States estimated that children aged 10-14 showed 13.9 billion smokers heroes again. Also recently, a study was conducted, during which it was found that a lot of scenes with smoking heroes heroes show Indian films. After this in Bollywood began an action in which many stars of Indian films took part in the nicotine actions: in Delhi were released billboards on which famous Indian actor Vivek Oberoi and Urmila Matondkar, they say that smoking should quit. Abika Srivastava, a researcher at the WHO confirms that the stars of fashion and film have a strong influence on human behavior, it is only in India every day to go to a movie 15 million people. Studies have shown that 76% of films, published from 1990 to 2002, smoking is a symbol of coolness.
However, not all figures in Indian film industry agree that smoking adversely affects the movie heroes and the audience pushes it to the bad habit. Thus, the prominent film directors of Bollywood, Mahesh Bhatt and Mahesh Mandzhrekar rejected the conclusion of the WHO study on the relationship between the film industry and smoking. Mandzhrekar said that most people watching movies, forget them, so the special effects movies have no effect. Based on the fact that television, the stars and idols of children and young people have on their behavior is greatly influenced not it be better to use it in benefit for the formation of moral principles, ideals and guiding the faithful? After all, the main positive hero of the film can be shown not smoking, and sporty, active lifestyle. Try not to show television smokers, excluding any promotion. Of course, this will lead to what is around smoking will become less and less children will be many times smaller to start smoking.